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TO THE MAX

WHAT IF COFFEE GAVE YOUR THE FUEL TO SMASH THE DAY, WITHOUT THAT CRASHING FEELING AT THE END?

Maxwell House Coffee has been struggling to connect with the younger generation of coffee lovers. In efforts to appeal to a younger demographic, Maxwell House has released a new line of coffee called MAX. We want to create a disruptive campaign that helps Maxwell House reconnect with a young professional audience.  

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EXPERIENTIAL

Those late night study sessions draining you and there’s not a late night coffee spot open, Maxwell Max Late night Barista will be available, and got you covered. 

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  • QR code Post cards will be passed out throughout campus

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  • When you’re ready to place your late night cup of Joe open your phone scan the code a menu will pop up and you can place your order. 

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  • A barista will bring your order/ cup of  max right to you. 

 

Allowing you to keep studying and focused, and have your energy levels rise so you can reach your max.. 

PRINT/OOH

MAX PRODUCT LINE

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INSTANT COFFEE PACKET

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GROUND COFFEE

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BOTTLED ICED COFFEE 

SPOTIFY

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