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CHALLENGE

To get females ages 12-17 to get back into playing tennis/ sports. 

INSIGHT

A huge barrier to girls playing sports is a lack of role models. There are not as many female superstar athletes as there are men, and they are not publicly idolized the same way.

IDEA

Create various opportunities for young girls, so that they can experience the benefits of playing a sport or contributing to a team. 

RATIONALE

If we get more young girls to play sports, then they will see what opportunities can come from it. 

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